Copywriters and Ghostwriters – Two Different Entities Or One and the Same?

There seems to be some confusion when it comes to the titles given to some writers nowadays. Copywriter, ghostwriter… what does it all mean?

To clear up the mystery, copywriting and ghostwriting are really very much the same thing. No matter what you want written, if you hire a writer to get the job done for you then that job could be referred to ether as copy writing or ghost writing.

Ghostwriting is the more glamorous sounding term, but all it refers to is the fact that a writer will create your work and you then put your own name to it. So you could ask a ghostwriter to write ten articles for your website, and when you upload them you would add your name as the author instead of theirs. They are paid to provide the content and nothing more. The term copywriting meanwhile comes from the fact that some written pieces are sometimes referred to as ‘copy’ rather than writing.

You will sometimes notice that certain types of writing are referred to more as ghost writing than copy writing, or vice versa, and this is largely where the confusion over what each term refers to comes from. For example some celebrities ask professionals to write their autobiographies for them, and this is most often referred to as ghost writing.

So in essence it doesn’t matter what kind of work you need to have done. It could be an e-book or a press release, an article or a sales page. Whatever it is, you can look for both ghostwriting and copywriting services when you are searching for a writer to take on the work for you.

In truth you shouldn’t worry about the term a particular writer or writing service uses to describe what they do. What matters is whether they have any experience of doing the kind of work you require. If you look for a ghostwriting service to take on your e-book for you, you could miss out on the best writer for the job, who just happens to call themselves a UK copywriter instead.

Sometimes what you need to know isn’t in the job title – it’s in the job itself.

Find a Ghostwriter

How do you find a ghostwriter? The Internet is an excellent place to look, especially nowadays. Trade journals like Writers Digest and other such writing magazines are places you can peruse, but having the Internet at your disposal makes things much easier. Generally, you can find a ghostwriter, a ghostwriting agency or several ghostwriters under various keyword search terms. I suggest looking under less generic phrases, avoiding “ghost writer” and “ghostwriter” as it is harder to actually find an available writer there. Try searching under “book ghost writer,” “book ghostwriter,” “find a ghostwriter” and more detailed, long-tail keywords. You will then find several listings for the type of writer that you need.

Once you have found a few such listings, investigate them thoroughly. Contact the ghostwriters, using information box forms and the contact emails listed. Ask pertinent questions such as about name recognition of the writer, pricing, time factors involved, copyrights assignation, and if the ghostwriter or ghostwriting agency provides publishing assistance services. Deeply research your prospective ghostwriters, as the best way to find a ghostwriter is to go over their related credentials. Read through their resumes, look through their portfolios, and review their samples. Try hard to get as many decent samples as possible from each ghostwriter, asking them if they are examples from bestselling works. If you’re looking for a book ghostwriter, ask them about sales of their books, and ask them if they can also assist you in landing a literary agent and a commercial book publisher.

When you need to find a ghostwriter, it can be as simple as cruising the right keyword search terms and simply exploring the websites you come up with, or it could involve several weeks of interviewing prospective ghostwriters, going through many samples, references and recommendations. Sometimes word of mouth works, so if you have a friend or colleague who has used the services of a professional writer, this is a great way to find a ghostwriter you can probably trust. Sometimes, you can join a writer’s forum, posting questions there about ghostwriting and looking for a ghostwriter there, too. There are many such outlets on the Internet that you can explore.

The best book ghostwriters can cost quite a lot of money, so be prepared with a steep enough budget to hire a really great book ghostwriter. When you seek to find a ghostwriter, in any case money will be involved. Unless you are a well-known celebrity or have a very salable idea, one that’s likely to market extremely well, you will need to lay out significant funding. Very few book ghostwriters nowadays take only a percentage of book sales as the price for their hard work, so you must consider the depth of your budget when you are looking to find a ghostwriter.

Can You Really Write a Book in 3 Months?

Since I offer visitors to my website the prospect of a book in 3-6 months, I thought I should address the questions of when, whether, and how it’s possible to produce a full-length book so quickly.

At the recent BACN Publishing Panel, Dr. Bette Daoust said that it takes her 32 hours to write a book. You could hear the gasps of astonishment from the audience. She quickly qualified the statement by pointing out three things:

  1. That time is only for writing, not for research or editing. The research (gathering of relevant articles) may take months, not counting the years of experience that create the author’s expertise.
  2. It takes 32 hours to write the first draft. Few writers actually want their first drafts published.
  3. As the author of 150 books, Dr. Daoust is a practiced writer; first-time authors can expect to spend three times that on their first draft, even if they have all their ducks in a row.

When I was a young, energetic graduate student, I researched and wrote a 300,000 word quasi-historical fantasy adventure novel during our four-month summer break. That’s several times as long as any business book. (In fact, 300,000 words is really too long to be one novel; I decided a few years later, when I got nowhere with publishers, to divide it into two books and add a couple of chapters to the shorter section, but haven’t gotten around to it yet.)

Even though I’m not young and energetic anymore, generating reams of text is not a problem-as long as I know in advance what I want to say.

Start by Proposing

That’s where the research comes in. Whether you’re writing your own book or someone else’s, you have to gather a lot of source material before starting to write. You also have to go through the proposal process, to find out who the book’s intended market is, what the author’s goal for the book is, which books are comparable, etc and so on. I advise even authors who know from the beginning that they’re going to self-publish to write book proposals, because by the time you’ve done all that preparation, actually writing the book is almost an afterthought.

It can take longer to create a good proposal, with its marketing plan, hook, handle, outline, and sample chapters, than it does to write the rest of the book. Again, it depends on how well-prepared you are. Patricia Fry, author of How to Write a Successful Book Proposal in 8 Days or Less, explains the value of book proposals on WBJB Radio.

Source Material

Part of preparing to write-and thus being able to write quickly-is getting your source material together. You might collect relevant magazine articles and web pages over the course of a few months. Make sure you have them where you can get to them, and that you go over them to decide where you want to include them. You should also collect any short articles you’ve published that you want to include or expand on. And if you have illustrations or figures of any kind already picked out, you’ll need to get those together, as well.

If you have recordings of yourself giving presentations and leading workshops, get them transcribed. If you don’t have them, start making them. They’ll save you from reinventing the wheel. You can get a digital recorder for less than $100; for a little more, you can get one that comes bundled with voice-to-text software. (This technology is much better than it used to be, but you’ll still need a human to go over and correct it.) If you want, you can produce your entire first draft by talking rather than writing.

If you’re working with a ghostwriter, s/he will probably record interviews with you, as well as making use of any recordings or transcriptions you already have. It can be useful to hear the original audio as well as having the text to work with, but you’ll almost certainly lose time and money if you ask your ghostwriter to do the transcription. There are specialized services that will do it faster and cheaper if you don’t want to go the software route.

If, instead of planning for a few years to write before you sit down at your keyboard, you get struck by a mental lightning bolt one day and conclude that you need a book now, you can condense your research and preparation period. It may mean some long days at the library and on the Internet, not to mention in front of the microphone, either presenting to an audience or getting interviewed by a writer, but you should be able to manage the research inside a month if you can take time off from your regular business to do so.

Time Off

One reason many authors decide they really don’t need a book in 3 months, or even 6, is the fact that they have businesses to run, or day jobs, which mean they can’t devote long hours to writing. Of course, that’s also one reason to hire a ghostwriter, but as long as you want it to be your book, you have to put time in on it. So you might take a couple of weeks off to fill in the gaps in your research and to do interviews, then hand your source material to the writer.

After that, you can concentrate on your work for the next month while s/he writes the first draft. Then you’ll need at least another week or two off in order to make revisions, unless you don?t require sleep. And so on through as many revisions as the book requires (at least one more).

So that’s at least two months. Once you think of the book as “finished,” you’ll need to give the manuscript, preferably in hard copy, to someone who’s never seen it before. This can be a professional proofreader, or just a friend with an eagle eye and a handy red pen. You’ll be amazed at how many typos and other small errors you, your writer, and the spelling checker missed.

Once you fix those last problems (and the ghostwriter, or even your assistant, can on that part for you), you can turn the book over to the publisher, designer,or book packager. If you’re self-publishing, either via Print on Demand or through a more traditional printer, you need to have someone do the layout and typesetting. It’s best to hire someone who is experienced with book design-both the principles and the software-rather than an all-purpose graphic designer. If you’re working with a traditional publisher, they’ll take care of this part for you. (I can recommend a book designer, if you’re looking for one.)

A Real-Life Example

It took me 60 hours to do the first draft of a client’s book, using her blog posts as raw material; that would be just about exactly a month for me if I were working on it “full time.” But I wasn’t working on it full time, and neither was she. She actually started writing the blog in August of 2005 and concluding in October of 2006. Writing the blog posts took her roughly 1-2 hours apiece.

I started collecting and organizing the blog posts at the end of 2005 and finished the first draft in June of 2007. A lot of what both of us did during that process was eliminate duplication. She’d made several points in more than one blog post, and we needed to consolidate all that material. If she’d written all of them at once, it would have been easier for her to remember what she?d already covered-but impossible for her to do any work for her clients.

She then put in 6 hours a day reviewing and revising that first draft, and sent it back to me on July 8th, 2007. It took only until July 15th (less than 12 hours of actual billed time) for me to read over the second draft, make corrections, and send back the third draft.

Then the publisher, who also acted as proofreader, asked for a number of changes in the details, which added a few more weeks to the process.

The Bottom Line

My total time on this project, including some research, was 78 hours. My client’s time was probably double that, or more. (Since she wasn’t billing it out, she didn’t track it.) Spread over the course of 18 months, it was a manageable task and a manageable expense. The book, at 110,000 words, is on the longer side; you can get away with half that for a business book, if you can say what you need to say.

If we hadn’t taken breaks in between working on the book, we might have spent fewer total hours on it due to the momentum of staying immersed in the material.

Nevertheless, 78 hours is a fairly quick job. My client saved herself money by investing so much time on the project herself. A typical ghostwriting project, which involves quite a lot of interviewing and research time as well as the writing and revising, can easily take 200 hours. Any collection of source material is going to need consolidating. Writing someone else’s book can be more time-consuming than writing your own, and sometimes revising a client’s first draft also takes longer than just writing it yourself.

But if I do the math on 200 hours, that’s still only 4 months, beginning to end, if I work on that book to the exclusion of everything else. And my client might need one week off each of those months to devote to the book, and another couple of weeks after my job is done to handle issues of publishing and printing.

Marketing time, of course, is something else entirely. But as the person whose name is on the book, you’re the one who has to do most of the marketing.

Links
Patricia Fry Interview on WBJB Radio

(c) 2007 Sallie Goetsch